The world premiere of MAN brought together international VIP guests for their first stand-alone summit, celebrating MAN’s unequaled design, innovation, and new driving experience fleet.The show immersed the audience in a 3D cinema-style setting, complete with hologram video and LED screens, playing with visual interaction and depth perception throughout the performance.
MAN Truck & Bus SE
DO IT! GmbH
Technical & Architectural
The event space featured a large revolving platform with precisely choreographed movements, specifically timed to the show production, enhancing the guests’ interactive experience. The world premiere put together layers of visual storytelling, 360-degree audio, and lighting action, creating an illusion of time, space, and movement with live interactive performers both in the air and on the ground.
A grand finale reveal brought a unique show experience to a standing ovation end. Alex Burgos stage directed and choreographed this six-week production run, dexterously showcasing the new MAN generation to the world through brand inspired storytelling.