Mercedes Benz
Immerse-tech

Role

Stage Director
Choreographer

Description

Mercedes Benz unveiled an innovative media night show at the International Automotive Fair, designed to showcase the company’s forward-thinking approach to design and technology. The show, directed for the stage by Alex Burgos, incorporated a number of cutting-edge elements, including illuminated flying poetic spheres that appeared to live on stage, interacting with both media content and performers.The drifting spheres, provided an otherworldly and mesmerizing visual backdrop to the performance, in perfect harmony to the music and the action on stage, creating a truly immersive experience for the audience.

Credits & Info

client

Mercedes Benz

agency

Oliver Schrott Kommunikation

Show – Multimedia Conceptual Artist

Andree Verleger

Photos

RALPH LARMANN

location

Germany

Artful
Automotive
Experience

A media night experience of creative technology

The performers themselves, seamlessly gliding across the stage on futuristic hoverboards and interacting with the flying spheres and media content in new and unexpected ways. The performance was specially designed to take full advantage of the technical capabilities, creating a dynamic and engaging performance that left the audience wanting more.. The show was a multimedia spectacle, featuring state-of-the-art audio and visual effects, including live projection mapping and holographic imagery, that transported the audience to a futuristic world.

Visionary Fusion: Mercedes Benz's Bold Showcase

Overall, this Mercedes Benz, media night press conference, performance showcased the company's dedication to innovation and design. From the illuminated emotional spheres to the hoverboard performance with immersive media features. A show incorporating dynamic cutting-edge technology and creativity that left a lasting impression on the audience. The company's boldness in combining art and technology made it stand out, encompassing the company's vision for the future and its commitment to be ahead of the curve in the automotive industry