Asscociate Show Director
Leading the change in innovation, Audi AG, China, and DMG asked to create a four-week-long production that would highlight the launch of Audi’s all-new A4L during their Brand Summit in Shanghai, China.Creative leads with Alex Burgos, focused on Audi’s dedication to design, technology, and innovation while highlighting some of their important milestones throughout the years, in a forward-thinking visual spectacle.
FAW-VW Audi China
Mutimedia – Show Concept Director
It’s one thing to talk about the future but quite another to create a visually stimulating live production that presents the idea.
The production, thus, revolved around the theme of TOMORROW NOW and incorporated the latest technical innovations in laser technology and over-dimensional hologram implementation. Paired with these were intricate interactive content design and international performers accentuating Audi’s craftsmanship from the past, present, and future.