Great collaboration directing two films for the new electric car company, AVATR, with Chief Design Officer, Nader Faghihzadeh (former Chief Designer, BMW) and guest fashion designer Matthew Williams (Creative Director, Givenchy). The films capture the essence of what makes AVATR unique, showcasing the sleek and stylish design as well as their advanced features and capabilities. From the comfortable Island interiors, to the highly intuitive and user-friendly advanced features. AVATR cars are designed with E.I technology, a distinct perspective incorporating Emotional Intelligence for a rare user experience.
FRANCE , GERMANY, CHINA
Designed in Europe, made in China. The film narrative highlights how AVATR is changing the way we think about transportation. This car of the future is not only smart and efficient, but also designed to enhance the emotional well-being of its occupants. Not only powered by advanced AI technology, but also feature cutting-edge design and innovative features that prioritize the emotional encounter with car, driver and passengers.
The film speaks to the companies committment of creating a better, more sustainable future for everyone, with a futuristically humanized design philosophy and look. Alex teamed with Elberfeld Kreation and the Vista agency, capturing the essence of a game-changing electric car company and its technology investor, Huawei, ready to take on the global market. Shot on location in Paris and Munich, AVATR cars are poised to make a big splash on the world stage