Deichmann, the official partner of „Germany’s Next Top Model,” collaborated for the first time with the successful reality TV series. Alex was brought on board the marketing campaign of Deichmann and GNTM’s #shoechallenge commercial shoot. Along with Wanda Germany and the Grey group, Alex conceived a stage direction that would keep the action flowing while ensuring that the five top candidates, Bruna, Toni, Julianna, Sally, and Pia, were able to tell the story through dynamic and graceful movements.
Wanda Germany GmbH
The TV spot highlighted the new shoe advertising campaign, which also had a cross-media presence, both on television and the Internet, for a high-volume quota.